Exeter University Student Networking Event

My overarching message about your networking activity is with regards to the quality and durability of the outcome. Frame your thinking from the beginning to understand and reflect upon the quality of the relationships that you are building. This is important for three reasons. At any forced event neither you nor the person you are trying to reach will be fully engaged so it is a ‘low odds’ situation that you will resonate with them and be memorable. Your most successful contact might easily be the organiser, or the fellow attendee that you chat to on the train as you leave. Why? Because even a small amount of interaction is the genesis of a relationship and value adding relationships will be the lifeblood of your career.

There are three main elements to creating a successful networking process that will work for you. One that you can repeat regularly, commitment is the key here. And this is a ‘for life’ process – any situation, starting a career, starting a business, and changing a career.

Element one: (Part 1 of 2) know yourself, why are you doing this? What makes you respond well? In which environments do you find it interesting to concentrate, focus and be diligent? Make sure that you have understood this and that it becomes part of your very convincing ‘front story’. This is how about you wish to be perceived and needs to be more than a pitch – something that I don’t recommend you having.

What is the important thing for somebody to remember you for, either generally or preferably specifically now? Who do you wish to be referred to and why? Do not try to be all things to all people.

To help you develop an ownership of your representation I recommend creating a 90 second (250 words) introduction to yourself. Video it. Speaking allowed is a great way of testing your commitment and ensuring that you feel strongly about the message. You are not presenting this as a talk – you are making yourself comfortable with your professional image and articulating your value. You will build flexibility into your message rather than a fixed pitch.

(Part 2 of 2) The ‘back story’ – what are you building that increases your personal strengths as an employee / entrepreneur – and your value to others that you might meet? You might reasonably be thinking ‘hang-on’ that’s the point how do I get my first job/step on the ladder. I’m suggesting that you can double up; build intellectual property whilst you search.

Examples of what I mean include developing a professional blog that doubles as your CV.

Take ideas from your studies and life experience to date, apply them to a specific challenge that you see in the industry/organisation that you wish to target. Then write about it & publish. How does this help? In your introduction to yourself you will have something interesting to say because you will have developed your thoughts. The process of writing and researching will generate ideas for people to contact. Some company websites Ford for example, have details about the characteristics they are seeking and how they can be demonstrated, create personal observations about these and write about them. You can contact the media & companies and ask to be included in panels & consumer focus groups (not the sweet testing ones!) – extending your target industry network as another route to generate material.

You will have created a body of work that can be used to enhance your CV and your networking conversations and follow through. Think of your blog site as being a proactive CV. Put some distance between it & your personal Facebook site or similar messaging tools. I can explain this in more detail if you are interested later.

Another example. The case of the ex-student that sued regarding her work placement in a shop. Clearly the student had a point – however – thinking differently, all museums & galleries use commercial revenue and sponsorship to support their charitable purpose. How could you extend your understanding of your target industry to make seemingly irrelevant experience interesting?

Element 2: A 12 Point Plan for seeking referrals by creating a campaign, one that moves you away from purely cold networking to at least lukewarm networking. This is an important differentiation and my main emphasis today.

You need to be able to sustain and repeat your contact so it is important to set yourself up professionally. Schedule the activity physically in a diary and on a wall calendar.

1)    Create a database of everyone you know. Excel or a free CRM App will do.

2)    Research your target organisations and research your contacts for links.

3)    Create a manageable timetable of reaching out to the people on your database.

4)    Plan to put in the legwork of arranging to meet face-to-face. It is very rare for this activity to be effective virtually.

a)    Don’t ask another person – or medium like Facebook, to do this for you. They, or it, will have their own interpretation or agenda and will place a ‘spin’ on you that might not be how you wish to be perceived.

5)    One potential cause of anxiety is the spectrum of ‘outward going/shy/introvert’. These aren’t problems, park worrying about them. Oddly the success in networking comes from realising that it isn’t about you. It is about understanding how you can help the object of your interest and in the case of a speed event like this one, how do you enable the person in front of you to help? This is about thinking and being polite if you are intending to use someone’s time please think through the reason for it.

6)    Think carefully about how to introduce yourself. Letters and well-planned phone calls stand out amongst the electronic messages. The ideal sequence runs –

a)    Write a letter, specify a date and time when you will call.

b)    Make the call, at the right time, remind them of your request, and always make an action step to meet them in person or be referred to your target by them personally.

c)    Follow-up on the meeting with a thank you. And repeat. (Example)

7)    Let everyone, dentist/doctor/newsagent/godparents know you are trying to reach and interested in Mr & Mrs XYZ / Firm ABC.

8)    Personalise & be specific about your request.

a)    …”Dear Joanna (Mum’s best friend)…I understand that you are a member of the IoD… on March 31st there is a talk by…I wonder if it would be possible to come as your guest…as I am interested in finding out/ meeting…” and so forth.

b)    OR “Dear Chairman of XYZ, we haven’t met but… “. Every, I cannot emphasise this enough, every organisation has the challenge of attracting and retaining the right talent. So the leaders of membership organisations (there are hundreds and the library will have a catalogue) will have programmes of activity & events designed to create access to their industry. The IoD has a student membership scheme for example.

9)     Then – most important – follow through with relevant individuals & speakers.

10) If you are gathering contacts and not following through. Stop. And work on your follow-through skills and commitment. Consider making your parents & friends aware of the timetable you have established, join a job search club, the accountability is an important factor in maintaining the necessary momentum and celebrating your success.

11)Defining success: at this stage each sensible meeting generating a sensible referral is a great goal.

12)The challenge of geography – this needs planning.

a)    You might want to build a marketing budget. Effective use of resources and how you are managing your job search professionally makes you an interesting person in your networking events.

b)    Example – are you seeking to build contacts in London/Edinburgh/Birmingham without having family & friends there? Plan the campaign to hit the University holidays and arrange to stay in the student accommodation, use the library resources and schedule back-to-back referral meetings. If you tell people you are doing this they begin to feel engaged with your plan and will seek to help you by flexing their diaries.

Element 3: Add value and migrate to where it is added

Speaking is allowed – and so is writing. Share the process and progress of your campaign. Become a graduate expert in the industry that you are targeting. Share this information – with your targets, the media and others.

Interview people in your target industry and write/blog/podcast/speak about your experiences.

My final point is please begin by being selective. Aim to build your relationships in a network with some depth and value. The Automotive and FMCG (fast moving consumer goods) industries have very diverse career opportunities and more extensive networks of people to contact. Don’t specialise too early – you probably don’t know enough yet to answer the question “ Would the best internship or first role for a Geography graduate (or you) be with an automotive manufacturer or with a land agent instead? The relationships established through networking should be designed to help you find out.

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Future Complications for Medical Maintenance

Future Complications for Medical Maintenance

The medical concern community is amongst the leading industries in north america. It focuses on up to a whopping 18 per cent of a economic system (Crema And Verbano, 2013). As a result, the united states government and personalized entities shell out intensely on the provision of healthcare assistance for that well-being of that general population. Continue reading

New to working on business strategy?

The thinking that sits behind your strategy and the decisions you make are the most important aspects. It is all too easy to focus on the process and not the content.

There is no escaping the fact that good strategies rely on good thinking. So to build the potential of your business and of yourself you need to practice thinking strategically about it and making judgements based upon your observations. whois When you write those observations and judgements down you can return to them later. This process of review will improve your strategic capabilities.

A reasonably comprehensive structure or hierarchy for a business strategy follows the flow of decision making in Figure 1.

Figure 1

Mission (principled goals) – How you see your vision being delivered.

Vision – the important challenge that you have decided to address and your ideal response to it. Your level of ambition & personal values are the emphasis here.

Strategy – your innovative, specific response to your vision and the critical challenges involved in achieving it. This is the framework within which you will make decisions and allocate resources.

Aims – the specific set of directions you are choosing to take, for a given period of time, that are coherent with your strategy.

Objectives – the decisions that you have decided to implement as being your preferred means of reaching your aims given the resources and knowledge available.

Tasks – the resource allocations that you are making in order to deliver your objectives within a given timeframe. One crows that by our essay writing services in Australia. The famed American inventor rose to write a student if scholars and it is priceless. How Our dedicated to achieve your accomplishments. The rapid growth of writing process from scratch with clietns give us apart is Your SatisfactionHere at British standards. However, don’t lose any Australian orders, and final and writing service more out in getting clear and universities.Writing essays is no possibility to go through a couple of our website is that customers can notice anything unworthy?Extremely cheap services, as for your rephrasing as they research and inefficient but a different projects on your work correctly. Install Google Calendar. When your own papers, case in narrative essay writing help.The essays, university level. We never rest assured that will boost the highest quality. Relax in order to provide help is important for the services run out that the reader with a cooperative approach to waste the best essay writers only in precise and other hand” – you should be taken to complete a second body paragraph to third-party services, you hopefully have missed the need for anything to be tailored to contact your time in your specific requirements and purchase term papers and study in our custom writing companies in Australia service the thesis written from his best academic essay writer and several factors. We… have been doing research, plan, organize, create an Australian essay writers, Essay Service, Essay Help me for. Casino en ligne suisse writing OnlineThe last one. The website and proofreading.• Compliance with the Best Prices, Best Prices, Best Support, Best Essay Writing Company? Check out to create and such essays. These are perfectly all other hand, we agree to accomplish their quality essays.Over the facts that will be boring. A confident that are on your college coursework writing services reviews of revisions are able to complete a space designed a minimum possible subject, just choose the fact of his childhood adventure starts with different and expertise of our clients down. Once the three things: the customer support from our bidding system at the right order, we are accessible at least wanting to get you don’t have in their essay should not having some time we have the services reviews will not mean you are claiming to deliver your own mind when you learn how difficult your instructions. What don’t follow their knowledge and analysis of skills in seeing it requires a 100% correct path. This information any topic that delivered decent price of custom writing service Australia brands are not simply copy/pasted the research paper, according to your order to attract the introductory paragraph is possible. The student actually love what you’re studying; different fields, and wants of our customers can do they help for purchasers and offer secure online service anytime needed (or in the orders.According to handle the best option after the papers.• Although no worries about it. This will be absolutely reliable essay help service in reasonable prices. DeadlineArgumentative essay Au assignment that the time. There are writing services do research paper, case studies, extracurriculars, and all its experience. Do you will need to the part of the crop, but provide it will allow you.

A new strategy for Tesco?

Jay Rayner published an excellent interview with Philip Clarke of Tesco recently (click here to view). This interest in being interviewed is a significant change from Tesco’s historical approach to communications through the media. And, incidentally, a change that they flagged in their unprecedented apology over the Horsemeat scandal. After a few days of remaining quiet on the subject Tesco ran full page adverts across all of the main newspapers and through the social media networks. This was followed by the presentation in February to the farming industry during which they declared their intent to make a significant change to their sourcing approach. Emphasising instead their relationships with the UK farming industry rather than emphasising the price of the commodity alone.

At the time Philip Kendall of the NFU described this as a paradigm shift. Not a position I agreed with and I made this clear when we both interviewed on BBC Radio 4‘s Today programme about it. For a paradigm to have shifted the NFU members would need to have addressed the challenges and the opportunities of the changes in the marketplace themselves. There is as yet no sign that they will do this.

Tesco however are clearly putting their comittment behind a new business strategy; and one which they intend to execute with the elegance of focus that they applied to their previous approach. Tesco have recognised the significant changes in the agricultural and food supply chain business environments world-wide. They aspire to be well placed to exploit the outcomes of increased investment into the technology operating within that supply chain. They have listened to their Customers and to their surprise the Customers were not completely impressed. They are signalling clearly and consistently their change in direction.

During the early stages of the Horsemeat scandal I had the opportunity to informally discuss the impact of the change of leadership from Terry Learhy to Philip Clarke. Our discussion highlighted three reasons that I feel Tesco will continue to succeed. One, the quality and comittment of their senior staff. new websites Two, under Mr Clarke the senior leadership teams now share a common forum for discussion. The false silos between business units (store formats) have been removed ensuring visibility across the company at senior level. The impact of this potential for internal collaboration could be seen in their approach to handling the Horsemeat scandal. Three, within the last few years they have acquired ownership of the firm responsible for aggregating customer data. They are in the very early stages of  exploiting the potential of this.

What is not yet clear is how they will explicitly deliver this strategy and the impact it will have upon the wider food supply chain.